( I )
About
This is not about decoration.
This is about how your plating works — and why it doesn’t.
You can cook. That’s not the problem.
But the plate doesn’t speak. Or worse — it speaks the wrong language.
While others go viral, sell out, or raise their prices, you’re stuck wondering what’s missing.
Here’s the truth: Beautiful plating is not the goal.
| Strategic plating is.
The kind that makes guests stop scrolling.
That turns photos into profit.
But the plate doesn’t speak. Or worse — it speaks the wrong language.
While others go viral, sell out, or raise their prices, you’re stuck wondering what’s missing.
Here’s the truth: Beautiful plating is not the goal.
| Strategic plating is.
The kind that makes guests stop scrolling.
That turns photos into profit.
Launching July 12st
( II )
Inside
What’s inside the course
(video + audio)
Clear breakdown of how to plate with strategy, even with limited tools and simple ingredients
Clear breakdown of how to plate with strategy, even with limited tools and simple ingredients
01
3 core lessons
5 plating rules
Visual, practical guide. No theory — just rules that work.
Visual, practical guide. No theory — just rules that work.
02
Action PDF
Photo breakdowns
Side-by-side comparisons of plates that sell — and those that don’t.
Side-by-side comparisons of plates that sell — and those that don’t.
03
Real examples
This course gives you exactly what you need — nothing more, nothing less:
This is a short, no-fluff course.
Designed to be used in your real kitchen — not to impress design schools.
Designed to be used in your real kitchen — not to impress design schools.
( III )
Who it’s for
Orders
want their dishes to stand out, even with simple ingredients
01
Income
feel overlooked, despite working hard
02
What do you really want?
Time
want to earn more without chasing trends or copying others
03
This course is for chefs who:
Not theory. Not trends.
| You want results — and this course is designed to get them.
| You want results — and this course is designed to get them.
Чтобы ваша подача была сильной, даже без студийных условий.
СТИЛЬ
04
( IV )
Proof
Great plating creates desire before the first bite. No fancy props — just composition and clarity.
This is what clarity looks like. Same ingredients — different results. One plate went unnoticed.
The other made it to Instagram.
The other made it to Instagram.
When the plate speaks for you
Overloaded.
Main ingredient lost behind garnish.
Plate blends into the table.
Main ingredient lost behind garnish.
Plate blends into the table.
One plate. One idea. One reason to care.
Why black & white?
Stripping color reveals what’s really happening: the structure.
Stripping color reveals what’s really happening: the structure.
- The main ingredient is clearly visible
- A contrasting background enhances the main element
- The plate stands out against the table
- Small elements are grouped and do not distract from the main focus
- Supporting elements are subtly integrated
- The plate looks neat and composed
- The plating is simplified
- The presentation looks more refined and upscale
- Unjustified decoration is eliminated
- The composition follows a crescent shape, balanced with microgreens
( V )
Testimonials
What chefs say
"Two restaurants before. Now I’m a brand chef for six. I’m growing. Evolving. Moving forward. Thank you for the ideas and push!"
— Andrey Protsenko. Brand Chef, 6 restaurants (Russia)
— Andrey Protsenko. Brand Chef, 6 restaurants (Russia)
12.06.2025
"You explain the obvious in a way I’d never thought of. Thank you for helping me rethink food photography."
— Mikhail Kopshter. Food Photographer (Poland)
— Mikhail Kopshter. Food Photographer (Poland)
30.04.2025
“I’ve worked in 4 kitchens. Never thought I could change the plate myself. Her method gave me structure — and confidence.”
— Jóhann, line cook (Iceland)
— Jóhann, line cook (Iceland)
26.04.2025
"I’m endlessly grateful for the course and everything you’ve taught. These lessons will stay with me forever — it was a turning point."
— Elena V. Pastry Chef, boutique café (Russia)
— Elena V. Pastry Chef, boutique café (Russia)
20.05.2025
“We can’t afford expensive food styling. But this course gave us a new look with the same ingredients. Guests started posting.”
— Elena, café owner (Romania)
— Elena, café owner (Romania)
12.05.2025
They changed the plate — and it changed everything.
Faces behind the feedback. Real people. Real chefs. Real results.
Why PayPal? Why Germany?
This PayPal account belongs to my German business partner.
It’s a temporary solution while we work around international restrictions.
The world may be complicated —
but it should never stand in the way of beauty, learning, or a well-plated dish.
This PayPal account belongs to my German business partner.
It’s a temporary solution while we work around international restrictions.
The world may be complicated —
but it should never stand in the way of beauty, learning, or a well-plated dish.
International payments
This is a temporary PayPal solution via my colleague in Germany.
It exists because education — like beauty — shouldn’t be stopped by borders.
The price is 49 € .
Please add your name and “Plating Course” in the payment note.
After payment, send your email address to:
olga.kulikova@gmail.com
—or reply to the confirmation email.
You’ll receive access within 24 hours.
This is a temporary PayPal solution via my colleague in Germany.
It exists because education — like beauty — shouldn’t be stopped by borders.
The price is 49 € .
Please add your name and “Plating Course” in the payment note.
After payment, send your email address to:
olga.kulikova@gmail.com
—or reply to the confirmation email.
You’ll receive access within 24 hours.
( VI )
Pricing
One-time payment. Lifetime effect.
Doors open will open within 24 hours
You’ll get full access to the video lessons, bonus materials,
and the printable guide — all crafted to help you rethink your plating and sell more.
For International Customers
You can buy the course via a secure PayPal channel while we finalize our global checkout.
and the printable guide — all crafted to help you rethink your plating and sell more.
- No subscription. No fluff. Just results.
For International Customers
You can buy the course via a secure PayPal channel while we finalize our global checkout.
- Works in EUR, USD
- No PayPal registration needed
- Instant access after confirmation
Already helping chefs across Europe
From independent kitchens to fine dining, this course has improved presentation and increased dish sales.
Questions? Write to olga.kulikova@gmail.com
From independent kitchens to fine dining, this course has improved presentation and increased dish sales.
Questions? Write to olga.kulikova@gmail.com
Join before September 1 and pay only 49 €
After that, the price goes up.
After that, the price goes up.
( VII )
FAQ
Is this course for professionals only?
No. It’s for anyone who wants to make their dishes look better and sell better — whether you're a head chef or just starting out.
How long is the course?
It’s a short-format course — three video lessons and a visual PDF guide. You can watch it all in one evening or take your time.
You ask, we plate.
Is this a subscription?
No. It’s a one-time payment. You get lifetime access.
What if I don’t have a good camera or studio light?
You don’t need them. The goal is to make your plating work in real life — on the plate, in the guest’s eyes, and on your restaurant’s feed.
Do I need fancy ingredients or expensive props?
Not at all. The course teaches universal principles you can apply to any dish, any kitchen, any budget.
OLGA Kulikova
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© 2012 Ольга Куликова
For any questions, feel free to contact me in any way that’s convenient for you: